𝐈𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤𝐢𝐧𝐠 𝐋𝐞𝐠𝐚𝐥?

Wouldn’t it be great if all an entrepreneur needed to do was find a requirement in the community and satisfy it? Well, this is technically what an entrepreneur essentially does. The desired result is for people to come flocking in because there are services and a product that finally satisfies a specific need.

However, if this were the case, entrepreneurs surely wouldn’t have to do anything else, right? Sure, an entrepreneur can simply solve the problem and put this solution on sale, and BAM! Instant entrepreneurial success!

Sadly, it’s not made to be that easy. If it were, such practices like content marketing wouldn’t exist. In most cases, these entrepreneurs are required to place much importance in growth hacking in order to build a successful enterprise and user base.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐇𝐞𝐜𝐤 𝐢𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤𝐢𝐧𝐠?
Growth hacking is the incorporation of low-cost and creative strategies specifically used to help tech businesses acquire and retain customers. These strategies would be included on Facebook and other social media platforms. The people that conduct these types of activities are known as growth hackers and their role would be to solely focus on strategies relating to enhancing the customer base in the market and social media reach of a company on a long-term basis.

Many tech startups benefit from these strategies, as it would get the product and service offered by the tech startup more exposure. This activity is sometimes referred to as one of the best-kept secrets of Silicon Valley, while Sean Ellis has coined the name. These experts start to create strategies after conducting testing. The knowledge they know from this test provides a way for these professionals to create such strategies while saving time.

𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐓𝐨𝐨𝐥𝐬 𝐭𝐡𝐚𝐭 𝐀𝐫𝐞 𝐔𝐬𝐞𝐝 𝐟𝐨𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤?
A growth hacker is going to see and use three different areas when establishing strategies. These are:

· Strategies involving content marketing.

· Strategies involving social media and social network advertising, like Facebook. This type of strategic tool can be difficult to navigate in other countries as Facebook isn’t even allowed in some countries’ media, like China. Thus, seeking services would be the best option for those who want to make their businesses successful.

· Strategies involving product and data marketing.

𝐈𝐬 𝐈𝐭 𝐈𝐥𝐥𝐞𝐠𝐚𝐥?
No, this isn’t an illegal activity. However, there is a major misconception around this type of practice. The reason that many people think and say that this activity is illegal could stem from the activity containing ‘hack’ in the name.

Hacking is associated with the criminal activity of passing through firewalls and accessing private documents. However, as displayed above, growth hacking doesn’t involve the conventional idea of ‘being hacked’ and rather uses content strategies that work to help a company target and acquire a robust consumer base. There isn’t anything illegal about this activity.

𝐄𝐚𝐫𝐥𝐲 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬
There are a variety of successful growth hacking campaigns. Some of these include:

𝘌𝘹𝘢𝘮𝘱𝘭𝘦 𝘖𝘯𝘦: Airbnb
This platform makes use of Craigslist to locate and advertise to new users who are looking for affordable accommodation.

𝘌𝘹𝘢𝘮𝘱𝘭𝘦 𝘛𝘸𝘰: Dropbox
This platform has a reward system where users are provided with benefits when they invite new customers to the site.

𝘌𝘹𝘢𝘮𝘱𝘭𝘦 𝘛𝘩𝘳𝘦𝘦: Hotmail
This platform appended a line to every outgoing email that encouraged people to register for another Hotmail account.

𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐓𝐡𝐞𝐬𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬
With all that being said, the content strategies are complex and forever evolving as new ways of advertising are always popping up. That’s why entrepreneurs require one of the best marketing companies out there to provide them with these good strategies that work well to grow the customer base of a business and its products. That’s why the first option for these content strategies is always going to be WeAreGrowthHackers.

Claim Your Free Consultation Today with WeAreGrowthHackers!